Spirit Halloween
Spirit Halloween is the largest seasonal Halloween retailer in North America, known for transforming vacant storefronts into immersive, costume-filled destinations every fall.
I was responsible for ideating and generating weekly social content and larger activations/events. I was also tasked with fulfilling licensing and partnership obligations, sourcing influencers, scheduling content, and monitoring sentiment.
Know the Culture:
One video that took 5 minutes to shoot saw a combined 18k new followers across platforms, 2.2M views on Instagram and 5.5M views on TikTok.
Knowing that Skibidi Toilet costumes were trending in sales, and that users online would have a lot of opinions about it, I pushed the team to allow me to create an execution that would feel native to the platforms but also self aware about what we're selling.
Art the Clown:
Terrifier 3 is the highest grossing unrated film of all time.
Collaborating with BloodyDisgusting as sponsors for the Terrifier 3 premiere, I had the great privilege to help ideate a series of videos in which Art the Clown (played by David Howard Thornton) would shop around a Spirit Halloween and Spencer's Gifts. I also shot edited the vertical version of the video. This garnered 22M views on TikTok and an additional 7.8 on Instagram.
As a lifelong horror fan it was such an amazing experience to work with David Howard Thornton and the crew over at Bloody Disgusting.
Additional Spirit Social Assets
Spencer's Gifts
Spencer's Gifts is a retail chain known for selling novelty items, gag gifts, pop culture merchandise, and adult-themed products.
I was tasked with ideating, pitching, creating, scheduling, monitoring, and community managing content/larger activations. Click through the gallery to learn more about each asset
Client: Spencer's/Spirit Halloween
Manager: Carly Korman
Creator: Daniel Paul, Aaliyah Richardson, Gabby Frost
